The GPE scans the entire network 24/7, optimizes and justifies pricing recommendations to generate hidden or lost revenue, saves manpower by publishing fares in real-time to all distribution channels, and accurately predicts demand and inventory in all markets. The technology builds on the airline’s existing dynamic pricing to enable uniquely granular high-frequency pricing, inventory management, and publishing capabilities in one complete system that fully automates processes – from pricing to publishing – to optimize operations and support revenue generation. Through this industry-leading partnership, Virgin Atlantic is the first airline to leverage Fetcherr’s cutting-edge, fully automated generative AI pricing technology, with the system live now and being used to price selected routes.įetcherr’s GPE is the industry’s first market dynamics generative AI model that generates the best real-time market moves to bring prices down or up, based on predicted actions of all market variables. TEL AVIV, ISRAEL – Virgin Atlantic has partnered with Fetcherr, a demand prediction and AI-native algorithmic pricing optimization solution, to implement its Generative Pricing Engine (GPE). Virgin Atlantic leads airline industry by implementing innovative, first-of-its-kind generative AI pricing technology to fully automate processes, offer the most sophisticated and competitive pricing for customers, and support revenue generation.
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